Clustering means grouping a set of objects based on similarity. A group of similar objects is called a cluster. It is the main task of exploratory data mining, and a common technique for statistical data analysis, used in many fields, including machine learning, pattern recognition, information retrieval, data compression. Clustering is mostly used in the detection of similar groups of clients, and afterward in the creation of personalized offers for them. Clustering prevents errors based on assumptions and offers a meticulous classification of different clients.
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