Module 01

Module for clustering and segmentation

Clustering is mostly used in the detection of the similar groups of clients, and afterward in the creation of personalized offers to them.

Industries

Clustering is the task of grouping a set of objects in such a way that objects in the same group (called a cluster) are more similar to each other than to those in other groups (clusters). It is the main task of exploratory data mining, and a common technique for statistical data analysis, used in many fields, including machine learning, pattern recognition, information retrieval, data compression. Clustering is mostly used in the detection of the similar groups of clients, and afterward in the creation of personalized offers to them. 

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